Write to Pub Wednesday: Give it Away Free for e-Book Market Visibility


Give it away at a Bloghop!

Greetings All,

You’ve got your book marketing platform built, blog or website in place, buy-links to purchase your e-Book accessible and user friendly; but still you have one question; where are all the customers? Where are the other authors for mutual support and camaraderie in the field?

The answer is: If you build it, you must get out there and mingle and put your work into their hands; then they will come. You can do this on the internet or in person, just as you would in any face to face environment. Once you’ve built an online reputation that is welcoming and shows a genuine interest in supporting your fellow scribblers, they will come. Readers, however, sometimes need a little bit more to sweeten the pot before they come out of hiding.

Let’s face it; people like free. Doesn’t matter if someone is hawking an old stick. The question becomes, “What will it cost me?” And if the answer is , “Here, it’s free!” I feel safe in saying that in a crowd, someone will imagine all the things they might create with that old stick. Polish, carve, paint it, whatever; the point is they will step up and say, “I’ll take it!” But people are like a flocks of birds. We are creatures of habit. That same person may return to see if there is anything else you’re handing out, and so will the crowd in general; after all did you see the fantastic cane that guy made from an old stick? As a new author, or an up and coming author, how about enticing them with a free copy of your book for a limited period of time, or perhaps a gift card to Amazon for visiting and subscribing to your blog?

One of the best ways to earn a following is to reward your readers to be. Post a free excerpt on your blog if it is copyrighted. If you aren’t worried about copyright, post work just for the enjoyment of writing it and inviting people to read it. One of my favorite blogs belongs to a friend, author Nishi Serrano. For a glimpse of a great horror author in action, she posts free samples of her writing a chapter at a time. Essentially, people who visit regularly get to read an entire book for free just for showing up. How cool is that? There’s a cracking good horror tale in the works right now, just scroll down past the fun and creepy cars of horror films, over the pics of cute animals, and there you will find a lovely little tale called the Bilge. I’ve read it and anticipate the next installment with bated breath–and with the lights on. Check it: Author Nishi Serrano

Giving a way a title for free now and then creates interest in your brand. Another way to do this is joining a blog hop or two. Bloghops seem complicated to a noob, but they are simply a way for authors and readers to find each other. A site hosts a bloghop, sometimes based around a theme. Authors prepare a writing or a welcome for the given day and post it to their blog or website. All the sites are linked through the bloghop host, and all authors give away a prize of some sort; generally a free copy of their E-book or paper print book to one lucky hopper.  I participated in a blog hop before my book ever came out! It was fun meeting all the authors and visiting their sites, too. I even won a book myself! Not too shabby. For that hop, with express permission from my publisher, I gave away in advance two copies of Stealing Time. Now that my book is released, I’ll send them their copies as a download. That’s it! I found the bloghops well worth my time. Connections I made through participation in that hop are invaluable. I’m participating in another hop coming this October.

Many authors out there will balk at giving away their work for free, but there are an equal number who swear that a giveaway for a short length of time pumps up their readership and sales; this is true for traditional-pub or self-pub authors, but if you are with a traditional company, check with them first to see if you can. Self pubbed authors can do it whenever they feel the need to stir up some interest in their books! Here’s a site to read it for yourself: lindsayburoker 5 reasons to consider giving away a free ebook.

There is a money guru by the name of Suzy Orman who is constantly saying that to receive money, you have to be willing to release that money back into the universe, you must give back to society to keep the money flowing to you. At least that is the gist of what she says. I believe her. I might not have a lot to offer right now; but I can giveaway a free read every now and then, and I have traveled the long road form writer to published author. It is my mission to give back to all of you who still travel this road and help me have a better understanding of the best in human nature, and to share it along the way. Remember to be nice because you are making connections, not burning bridges; share what you learn, give away a little bit of yourself and your brand, and mingle at the bloghops!

Cheers!

C.K. Garner

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Shopping Out Your E-Book: Are you covered?


Hi Writers!

I discovered an interesting surprise today. Many of you are aware that my first E-Book, Stealing Time released just two days ago. A friend told me yesterday that it was up on Amazon. This seems obvious, I know, but I was paying attention to sales from my publishing company’s site rather than thinking about other venues. Today, curious as to how far across the boards I could find my book, I did a little bit of digging. It is a wake-up call to see how many markets a book crosses to get it in front of the viewing public.

Some might view it as checking out the competition; but that is an incorrect assumption. Perhaps the venues compete with each other, but for the author having your work available across a wide range of venues increases your chances of being picked up by a new reader. That is good marketing at its simplest form whether you are a self-published author or with a traditional company. Make sure your readers or even just the curious can find you with minimal effort–every click is a potential sale. So where can you find a copy of Stealing Time? Check this out!

Stealing Time on Amazon only $0.99 cents!

Stealing Time on Smashwords only $0.99 cents!

Stealing Time on Barnes and Noble only $0.99 cents!

Stealing Time on Manic Readers only $0.99 cents!

Stealing Time on Musa Publishing only 0.99 cents!

I only covered five venues, but you’re getting the idea, right? Make sure that your readers can easily find you across multiple websites. Market wherever and whenever you can.

Thanks for reading, now go and check to see where your readers can find you, and add a site if needed. Remember to come on back for Write to Pub Wednesdays!

Cheers!

C.K. Garner

Write to Pub Wednesday: Traditional Publish or Self Publish?


That moment of self realization has come; you are ready to begin the publishing process. So self pub or traditional? Holymoly, this is a huge subject, and lately all over the news and the Net. How is a writer on the verge of discovery to choose which route to follow?

Let me begin by saying that my coming release is traditionally pubbed. That said, I’d still very much like to try my hand at self pubbing, too, just to have that experience. It is not whether one is better than another; it is more which one works for the present situation. It is about achieving the balance between life as an author and commitment outside a writing career. Choose the one that  suits your current position best, keeping in mind that the other stepping stone awaits should you decide to walk that path at a later date.

So why did I decide on traditional over self-pub for my book even though the traditional process takes longer? Chalk it up to inexperience. I can write, am a decent fact finder and edit with some success; but technology? Not my strong-suit. I decided to learn from the experience of going the traditional route and hone skills already present. Now, I have that knowledge to build on for self-pubbing later. Going initially with my strongest skill-set; learning and perfecting those before delving into self-pub is akin to an athlete changing their ultimate competitive sport. Could a swimmer make the transition to competitive rowing? Probably. Will the skills I’ve learned and perfected from traditional publishing transfer to self pubbing? Absolutely.

Balancing a day-job along with family needs left  little time to commit to another venture–but commit I did. While researching traditional and self-pubbed authors, the importance of scheduling time to write vs other needs cropped up time and again, mirroring my own situation. Having elements ready to go is like having a pre-made lunch packed for a long haul; very convenient and ultimately saves time and money.

Mastering the technology of self-pub appeared daunting for this newbie; I can barely program a cell-phone, let alone design cover art, format a manuscript into shape for an eBook or printrun, not to mention self-editing vs other people’s eyes making a huge difference in quality of the final product. The traditional publishing house was golden because they provided technical items such as no fee in-house editing, free cover artist, access to house-only master classes taught by seasoned professionals to better perfect writing and marketing skills, guides for style and content, a built in network of editors, and other authors for mutual support. All this leaves an author free to decipher the wonders of social media and set up a marketing platform for the book release. Did I mention that my publisher helps with that, too? The big picture here is getting a book to publication takes a commitment of time no matter which way you go. A traditional publisher can help free up your valuable time by providing a variety of services.

There exists the option of paying for most items listed, but funds were dear, and time to explore providers was being sucked up by my research for how to craft a better story, setting up and sending in a manuscript and to whom, learning about submitting to a big house vs a smaller house, and avoidance of predators within the business. Are you becoming aware that the true price of getting your work published involves a dogged perseverance and an Iditarod Musher’s drive? Good! Then we’re on to the next leg of our trip: Self Publishing.

You have some tech skills, are comfortable enough in the social media-sphere that set up comes easily, have a manuscript that looks like it is ready to go, and possess some knowledge about photo-shop. Sounds to me like you are a candidate for self-pub road-trip. There is a whole host of information about self-pub how to sites on the web,  in books, and even indie groups to help in setting it up. As with traditional publishing, there can be a lot of footwork involved in tracking down the right elements needed for your self-pubbed book, but there are plenty of authors who boast great success at it. Self published books are a hot ticket, if you do the research and put in the time to do it right, you can have your work in your readers hands the second you hit send. But wait! Before you hit that golden button, lets time out from the publication race to discuss proper execution of form.

What are the drawbacks of self Pub? The foremost gripe about self pubbing is the number of mistakes that appear in the final copy. Self pubbers need to allot plenty of time for rewriting. Run that manuscript by a handful of friends for critiquing, maybe join a writing group, hit up an old teacher for advice; anything to whip your manuscript into shape and catch errors. The downside of these books is that they have a reputation for poor content. I say rubbish to that. It isn’t a lack of good content; more it’s a lack of proper editing. The value of an outside editor is that they aren’t in your head.Your work comes across to them in an entirely new perspective because it is seen through different eyes. If your invited beta reader doesn’t get it, neither will your future audience. Time to chop sections that don’t work and rewrite until the meaning is clear.

Which brings us to the finished product–or does it? You have created your cover art, edited and polished your manuscript until it shines, consulted with indie groups for content and formatting, chosen where you are going to upload it for release day–what did you miss?

Marketing. Second to editing, for a self pubbed author, the trail of a social media platform through keen distribution plan is key to hitting a home run. In this arena, self pub is no different from traditional pub. Your name is your brand as much as your product, so getting it out there is what will make you visible to future customers.

So, which path is the best for you? If you research, train, and map out a good plan, there are multiple ways to reach the summit. Consider both types of publishing as valuable components in building your road. The short  answer is; each writer is unique; so their paths in publishing will differ too, but both have the same goal on the journey from writer to published author.

Odyl and Facebook Marketing: Worth it for Authors?


Image

For my next act I will gargle peanut butter!

What does it take to get your FB page noticed as an author? How can you market your brand name as an author and make book(s) more visible to fans and potential new readers?

Here is a company that appears to have a solution. Odyl has its eye on authors. From what I can see, it markets not only to the big six, but also to smaller publishing sites and indie authors through a fully integrated Facebook platform. What does this mean for authors? Take a look at what author J.T. Ellison has to say in a guest post on Odyl website. She’s not the only one touting its virtues. I scouted around the web and found several authors using Odyl to boost their visibility and sales.

I’m interested in seeing what it might cost for such a grand scheme. Sent a note to Odyl to have a look at prices and see if they have something manageable for new authors. I’ll let you know the results.  Have a look at the article from AllFacebook.

Facebook Marketing Tool Odyl Boosts Authors

Submitting without submitting: Becoming the Hunter to Get Published and Avoid Predators


Howdy readers.  So, the time has finally come.  I’m shopping my short story around for publication, checking out various sites for submission into the hallowed grounds of first time Publication.  I’d like to say that I found a whole bunch of opportunities for legitimate submission, great gobs of contests, and publishers just aching to grasp my tiny tale and get it into print at first bite.

The truth is, it wasn’t very hard to find the welcoming trail bread crumbs. However, the more I looked into things the more confused and wary I became of the offers. If it sounds too good to be true, is it really? Are those sharp teeth and claws I spy on those happy websites with their clutching hands?

To wit: I saw calls for submissions and contests where the fee to enter is $15.00 (US) and the awarded prize is $20.00 to $60.00, but only if yours is pick of the litter. I also saw publications that were foreign, inviting submissions for free, but with no information to be found, and several US companies already on the watchdog sites of Preditors and Editors, Absolute Write, and Writer Beware lists as badguys.

It is typical for Indie Publications to charge an entry fee for their contest, but they trend toward the manageable, which is good news.  Some journals and magazines indicate calls for submission with no fees involved, at least not that I saw outright. To clarify whether these would be a good start for a noob, I headed over to Writer Beware (WB), that great website like an eye in the sky keeping new Writers and Authors out of  the clutches of the Damned Unscrupulous Malicious Publishing Scammers (DUMPS) for any advice. (yes, I just coined that acronym this evening!)

I learned to research EVERY SITE because the Dumps monsters will bite the unwary and uneducated, and received advice to not click on any links within sites, but instead do a direct Google search (http://www.blahblah.com) to confirm information on a prospective publisher.  I learned that publication of a short story could be equally good or a nil sort of venture, depending on the publication.  Here’s the link to the page where I questioned WB, and their responses: 2011-Writer Beware Retrospective  Under 2011 WB Retrospective discussion, scroll down to comments to C.K. Garner (se Moi!) asking a question, and read Victoria Strauss, Author and Co-Founder of Writer Beware and Grace Peterson of WB Blogs, answers and advice.

Once in their website, I highly recommend clicking around. The advice contained in Writer Beware is an invaluable resource for you. Just in case you are skeptical, these fine folk are part of the Science Fiction and Fantasy Writers of America.  They do this as a community for free, to aid other Authors and Writers. So check them out, you can lose the monster DUMPS and get some sound footing to navigate the path out of  the woods!

We must, do the assignment of protecting ourselves by asking the questions and then following through to find the answers, and using the proper resources before submitting to any contest, or Journal, or publishing entity.

So, how well do you know your intended publishing company?  When you are ready to send in a submission, have you done research on the Publishing company? Did you check with Writer Beware first?  Did you run them by Preditors and Editors, or check with Absolute Write? Did you Google the company to see how much you could find out about them, and find other Authors who have used them?

I need to sign off now.  I’ve got a lot of work to do before I send off my short story for submission.  Good luck to you, and have fun researching those prospective publishers! Here Goes…

C.K. Garner

>Something every potential ebook Author should read…


A Picture of a eBook

Image via Wikipedia

For tonight’s post, I’m simply going to direct you to the right of my Blog page where the My Blog List resides.  Note the name Nathan Bransford. I’ve mentioned him before as both Author and former Agent.  Read what he has to say about the scuffle between Amazon ebooks and Apple.  Sounds like ebook Authors will take the hit possibly in publishing restrictions, perhaps in accessibility, likely in the wallet.  I’ve a very loose understanding on this, so I’m directing you to The Pro, Nathan Bransford.  Follow the link to his page.  The article you are looking for is “This Week in Books” dated 5/13/11 Nathan Bransford talks about ebooks and the possible new rules

>And now, for the WRITERS portion…


>I’ve got a huge treat in store for the Writers and even Authors already published. Ever heard of NATHAN BRANSFORD? He has, hands down, one of the best blogs on writing a scribbler like me, or like you Dear Reader, could ever desire!

Nathan Bransford was a literary agent from 2002 to 2010 for Curtis Brown, Ltd.. Now he is an Author, but he keeps his blog going to help aspiring Writers get to that golden dream they’ve set themselves to following: Their FIRST NOVEL! (I put it in caps because that is how I see it in my head…in marquee lights!Lol!)

He offers up great advice, from learning how to set up your pages to plotting your first, or your tenth fantastic tale, to making your characters come to life on the page. And if you want the lowdown on publishing, whether ebook or traditional, he’s got the answers you’re looking for!

I’m going to start with a link, and then we can talk about it.  You can get to his page by clicking the link at the top of this page, or just click the link in My Blog List section to the right of the page. Tell me what you think!

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