Write to Pub Wednesday: Give it Away Free for e-Book Market Visibility


Give it away at a Bloghop!

Greetings All,

You’ve got your book marketing platform built, blog or website in place, buy-links to purchase your e-Book accessible and user friendly; but still you have one question; where are all the customers? Where are the other authors for mutual support and camaraderie in the field?

The answer is: If you build it, you must get out there and mingle and put your work into their hands; then they will come. You can do this on the internet or in person, just as you would in any face to face environment. Once you’ve built an online reputation that is welcoming and shows a genuine interest in supporting your fellow scribblers, they will come. Readers, however, sometimes need a little bit more to sweeten the pot before they come out of hiding.

Let’s face it; people like free. Doesn’t matter if someone is hawking an old stick. The question becomes, “What will it cost me?” And if the answer is , “Here, it’s free!” I feel safe in saying that in a crowd, someone will imagine all the things they might create with that old stick. Polish, carve, paint it, whatever; the point is they will step up and say, “I’ll take it!” But people are like a flocks of birds. We are creatures of habit. That same person may return to see if there is anything else you’re handing out, and so will the crowd in general; after all did you see the fantastic cane that guy made from an old stick? As a new author, or an up and coming author, how about enticing them with a free copy of your book for a limited period of time, or perhaps a gift card to Amazon for visiting and subscribing to your blog?

One of the best ways to earn a following is to reward your readers to be. Post a free excerpt on your blog if it is copyrighted. If you aren’t worried about copyright, post work just for the enjoyment of writing it and inviting people to read it. One of my favorite blogs belongs to a friend, author Nishi Serrano. For a glimpse of a great horror author in action, she posts free samples of her writing a chapter at a time. Essentially, people who visit regularly get to read an entire book for free just for showing up. How cool is that? There’s a cracking good horror tale in the works right now, just scroll down past the fun and creepy cars of horror films, over the pics of cute animals, and there you will find a lovely little tale called the Bilge. I’ve read it and anticipate the next installment with bated breath–and with the lights on. Check it: Author Nishi Serrano

Giving a way a title for free now and then creates interest in your brand. Another way to do this is joining a blog hop or two. Bloghops seem complicated to a noob, but they are simply a way for authors and readers to find each other. A site hosts a bloghop, sometimes based around a theme. Authors prepare a writing or a welcome for the given day and post it to their blog or website. All the sites are linked through the bloghop host, and all authors give away a prize of some sort; generally a free copy of their E-book or paper print book to one lucky hopper.  I participated in a blog hop before my book ever came out! It was fun meeting all the authors and visiting their sites, too. I even won a book myself! Not too shabby. For that hop, with express permission from my publisher, I gave away in advance two copies of Stealing Time. Now that my book is released, I’ll send them their copies as a download. That’s it! I found the bloghops well worth my time. Connections I made through participation in that hop are invaluable. I’m participating in another hop coming this October.

Many authors out there will balk at giving away their work for free, but there are an equal number who swear that a giveaway for a short length of time pumps up their readership and sales; this is true for traditional-pub or self-pub authors, but if you are with a traditional company, check with them first to see if you can. Self pubbed authors can do it whenever they feel the need to stir up some interest in their books! Here’s a site to read it for yourself: lindsayburoker 5 reasons to consider giving away a free ebook.

There is a money guru by the name of Suzy Orman who is constantly saying that to receive money, you have to be willing to release that money back into the universe, you must give back to society to keep the money flowing to you. At least that is the gist of what she says. I believe her. I might not have a lot to offer right now; but I can giveaway a free read every now and then, and I have traveled the long road form writer to published author. It is my mission to give back to all of you who still travel this road and help me have a better understanding of the best in human nature, and to share it along the way. Remember to be nice because you are making connections, not burning bridges; share what you learn, give away a little bit of yourself and your brand, and mingle at the bloghops!

Cheers!

C.K. Garner

Write to Pub Wednesday: A Social Media Market List


MARKET DAY!

Hi Folks!

When you take a trip to the local market do you have a habit of tossing a motley group of unconnected items into your basket? What’s the problem with that strategy, you ask?

Purchase too much or too little and you wind up spending your time and money on random things that don’t work together to make a good meal, or you wind up with lots of  spoiled goods, which is like tossing money into the trash bin. For a better way to shop just make a list before you hit the market.

The same strategy can work for your visibility as a new author, or as a writer on the road to publication. You want to develop a marketing platform which can bring you into the blogo-sphere and put your name out in front of the world! So what do you need to achieve this feat? A MARKETING LIST.

List One: BLOG

Start with something cost effective. If you can get it free of charge, even better. The simplest way to keep your promotional costs low and get into the habit of engaging with your future audience is with a BLOG. There are several great sites in which to explore this arena. Try one of the following sites to nab a free blogsite and begin building your web presence and your brand.

http://www.wordpress.com

http://www.blogspot.com

http://www.weebly.com

Choose a blogsite, build some content and personality into it, set a schedule to post regularly, and you are on your way to Web visibility, where before you had no connection at all. My advice is to keep it free for as long as you can. Many successful authors are content with just the blog service itself; however, when you are ready to invest a few dollars into it, consider buying a DOMAIN. Most sites will do this for a small fee, converting what you already have on your blog service into your own personal WEBSITE.

Here’s an example of a regular blog address–  http://www.bathtublub.blogspot.com   –kind of long isn’t it?

This example reads like a domain address–  http://www.bathtublub.com  –much easier on everyone involved.

The value in owning your domain is the simplicity in which people can now find you in a search. It is also easier on you as a writer whenever you need to type it out, and looks cleaner on a business card or connected to other social media.

List Two: TWITTER

Signing up for a Twitter account is easy, and once again, cost effective because it is free! Did you notice I didn’t put Twitter on the list of Blogs? Twitter is in itself like a mini-quick blog to tell the world about yourself. The great advantage of Twitter is that if you are short on time, because all posts on Twitter are a mere 140 characters or fewer, you can spend the minimum of time getting the maximum from your efforts. If you allot time to re-tweet and connect with other writers and authors, really just be happy for them when something goes right, sympathize when the crap is hitting the fan, and enjoy the mutual company; all else will follow. The key is to support your fellow Twitter users, and they return the favor. Trust me; this works better with Twitter, but can apply for blogging, too!

So once again, what is the difference between Twitter and a blog besides shorter content? Currently Twitter doesn’t show all you might need to post as an author. You can link to cover art, or content for instance, but not show an image unless you use it as your avatar. You might also want to post excerpts form your published works, or tales that you don’t intend to publish, thoughts you pen for sheer enjoyment of the act, writing practice, and don’t mind sharing to an audience on the Web. A blog allows for you to post content of a variety of lengths, cover art, hold discussions, guest-host other authors and writers, post excerpts, and whatever else you want to do with the space.

List Three: FACEBOOK and GOOGLE+

Okay, this is where I diverge on usability and visibility.

Facebook appears to be a great reach-out community, but with the new arrangements in visibility on the part of the folks who run it; getting your brand out there can be a daunting task. I can say that being with a small publishing house came with some advantages; we connect to each other and therefore have a built in mutual audience. On the other hand, I’m not sure that the average Joe, unless he is already well connected is going to reach an audience unless he goes with one if its pay versions. Since my experience with this is still in an experimental stage, I will explore it further and report back to you.

Google+ is a new experience for me, but I find it easy to use, and it is beginning after only a couple of months to pick up speed as a viable social media tool. One of its best features is the Google Alert. The Google alert, once set up, will send a notice to your inbox anytime someone searches for you on Google! How’s that for staying on top of your social loop? I’ve only been using Google alerts for a week and already it has sent several messages to me. Some folk searched for me by name: C.K. Garner, and others by my website blog title: Blog, Paper Scissors. That surprised me. My book, Stealing Time, goes live in two days. I have just set the parameters for Google to alert me if anyone searches for it; very exciting!

So how do we make these items work together?

List Four: LINK IT!

Every one of the above mentioned formats can be linked to each other through an APP.  The simplest description for the function of an APP is that it enables a person to easily share content from one site into another. You can easily connect your BLOG or WEBSITE to your TWITTER account, FACEBOOK, GOOGLE+, and where ever else you’d like to connect your marketing platforms together!

So this is your final checklist for Try it Thursday–or later depending on when you read this!

Social Media Market List:

BLOG

(or)WEBSITE

TWITTER

FACEBOOK

GOOGLE+

LINK WITH APP
These are the beginnings of what I hope will be a successful marketing experience for you as Writers and Authors. Well, I gotta go now; need to post this to my other social media sites and get my brand out there! Oh, and remember; my E-Book Stealing Time, a steampunk novella, releases August 10, 2012! Come on back and I’ll have a purchase link posted!

Cheers!

C.K. Garner

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